Traffic

We all have a motorist in our head that loves speed. And we all have a resident in our head that hates speed. Our approach helps people find creative ways of juggling these contradictory parts of themselves.
 
We have not yet met a neighborhood campaigning for more traffic. So here's a novel idea. What if everyone drove in each others neighborhoods like they would like other people to drive in theirs? The Pace Car promotes just such an outbreak of civility and civic obedience. This ends the need for speed bumps because residents turn their cars into mobile speed bumps (which automatically get out of the way of emergency vehicles!)

But not only can residents calm traffic when they are driving. Street Reclaiming allows you to slow traffic through your everyday activities. Our research shows that over time residents have retreated from the street. And each step of that retreat has been an open invitation for traffic to go faster. Reverse that retreat process and traffic will automatically go slower. Unlike traditional traffic calming, Street Reclaiming is non-punitive on the motorist.

Street Reclaiming also contains new street design techniques that are much cheaper than traditional traffic calming — techniques that can be implemented by residents and the city in partnership.